Master Stress-Free Lead Development – Grow Your Sales

4 October 2016 to 4 October 2016
8am - 1pm
No8 Thorpe Road, Norwich, NR1 1RY

Master Stress-Free Lead Development – Grow Your Sales

Create a practical prospecting plan and learn the skills of conversational selling so you can succeed from your first call with a potential client.

Business doesn’t just happen. Stop winging it. Take control.

Get started in two no nonsense lead development sessions. Learn how to set yourself up for success and win more business this year. Attend one or two workshops for the complete action plan.

Commit to action. Commit to create a recipe. Commit to failure. Commit to learn. That’s how you learn.

Expert trainers Ermine Amies and Craig Davies will show you how to build your own recipe and create and manage your prospects and client base to build more business.

Workshop One Tuesday 4 October: Clear your head trash, organise yourself and your contacts and get selling

1) Got head trash about selling? Thoughts and emotions that get in the way?

Accept rejection – people will say no more often than yes. So each no is a step towards yes. Learn how to manage your attitude through your behaviour.

Track that behaviour. Find out what works for you. Create intelligent reports that you can learn why people say no.

2) So make a plan. Take action. You don’t have to feel comfortable. Know your numbers then just do it.

We’ll show you the importance of the numbers game and using a business development system.

Turn your numbers into a dynamic business forecast. Know what you need to do to achieve your daily, monthly and annual targets.

3) Who? Get clear on your target market & ideal clients.

Get a list. Make a list. Create a list. Capture your list. Segment and prioritise your list. Set up your Customer Relationship Management system (CRM). Whether you have a CRM or don’t, essential tips to making it work for your business.

Learn how to segment and deliver laser sharp email marketing.

4) How do you keep score? You haven’t got a sale until the money is in the bank.

Get the sales by keeping track of the inputs, the levers for success. Tracking your sales process on CRM.

Track the inputs as well as the final score. Make it fun to get there for your sales team.

 5) 5 ways to find new clients. What’s worked in the past?

Referrals, Networking, Trade shows, LinkedIn prospecting, cold calls, walk ins, talks at events and more.   Diversify if you rely on one method. Real time transcription of those business cards you collect. Creating your cookbook for success.

Know your lead sources and work at them. Ditch the ones that don’t work for you and focus hard on the ones that bring in the leads. Data is king.


6) Block out your time. Commit. Daily, weekly, monthly behaviour.

Work smart. Schedule time for calls and meetings. Treat those appointments as strongly made as you would an appointment with your doctor. Would you turn up 15 minutes late or say no not today somethings come up? Do the behaviour and make more money.

How to use and manage pro-active activity to progress Opportunities to “Closed Wins” with the money in the bank.

Workshop two Tuesday 18 October :

Sell more more easily by selling conversationally. Learn how to track your prospects and follow up – so they buy when they are ready.


7) Generating Leads Face to Face

Get the basics of conversational selling at events and tradeshows. Avoid common mistakes. Learn the easy no pressure sales technique.

How to work out if there’s a sales opportunity or not. How to capture your contacts effectively and follow up.

8) No pressure prospecting calls

On your first call, ask for permission. Qualify them – do they have a reason for doing business with you? Not about features and benefits – craft your story to get attention. Agree clear next steps with prospects. Treasure hunt – every contact made pays you. Know your numbers. Track results. Adjust & Repeat.

Track and understand your qualification process. Fill in the gaps and produce clear reports to show you where they are. Closing new business just became a whole lot more systematic.

9) Keeping in Touch? So how do you stay in touch and not become a pest?

Track on CRM. Segment. Persist. Follow up, follow up, follow up – relevant to them.

Follow-up like a pro. Only 2 out of 10 businesses follow-up effectively. Use automation and email templates. Save time, be effective and know that you are in the top 2 on your way to increased success.




Sign up today for one or two workshops – £75 each or £130 including VAT

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